Why do we need an Air Quality Strategy to reduce air pollution? Clean air is one of the most basic requirements for us all to live and work, and is essential for our good health and wellbeing, and for the natural environment. Although there has been a reduction in air pollution since the 1970s, poor air quality is still the largest environmental risk to public health in the UK. It shortens lives and reduces quality of life, particularly amongst the most vulnerable, the young and old, and those living with health conditions. There are 1000s of cases of respiratory and other diseases and an estimated 630 deaths a year in the Nottingham City and Nottinghamshire County areas together that can be attributed to air pollutants. It is also important to recognise that air pollution also damages ecosystems and wildlife. We aim to improve air quality further in Nottinghamshire through this strategy as there are no safe levels of air pollution and any reduction will have a positive impact on public health. In fact, our modelling shows that reducing levels of exposure to the main pollutants in the county and city would in time generate significant reductions in related morbidity and mortality and reduction in costs to the local health and care system. Importantly this would also improve the quality of life and wellbeing of 1000s of local people helping them to meet their potential and live fulfilling lives. Reducing air pollution will also contribute to protecting the climate as polluting emissions also often contain greenhouse gases. There are also other significant co-benefits such as health improvement through more active travel economic opportunities related to the development and utilisation of zero and low emission technologies. Our vision is for all of Nottinghamshire residents and visitors to have clean air that allows them to lead healthy and fulfilling lives. We aim to reduce the average levels of the main pollutants and reduce the proportion of disease and death caused by air pollution. To order to do this it is crucial that we all contribute to tackling air pollution, and local authorities, and partner organisations provide strong leadership so that we improve the quality of the air we all breathe, every minute of every day and establish systems and places for clean air for future generations.