New Discover Ashfield road signs have been installed and unveiled at gateways across the district.
On Monday 29th July, three of the Discover Ashfield Ambassadors Martin Rigley, Owner of Lindhurst Engineering and chairman of Discover Ashfield board, Cllr Jason Zadrozny, Leader of Ashfield District Council and Theresa Hodgkinson, Director of Place and Communities unveiled a new sign on Beck Lane, Skegby.
Cllr Jason Zadrozny said “We are thrilled with the new signs, they have an incredible visual impact. We hope that they raise awareness of the Discover Ashfield brand within the district.”
The gateway sign on Beck Lane now brandishes the Discover Ashfield logo. This sign joins 10 others in the District which now display the Discover Ashfield branding. Along with the new Discover Ashfield signs, there are plans to improve various other gateway signs across the district and the addition of more illustrative signs to come soon.
The Discover Ashfield brand has been developed in a bid to promote Ashfield in a positive manner, increase pride and aspirations within the community, improve the vibrancy of town centres, encourage and promote inward investment and supports tourism and the visitor economy in the Ashfield area.
An Ambassador Programme was also set up to recruit ambassadors including business, visitor and community leaders who actively promote Ashfield.
Cllr Zadrozny continued “We are pushing to put Ashfield on the map and it’s the details like this that have a big impact. The new additions to the gateway signs around the district will help to give Ashfield a recognisable identity no matter which way you enter the district.”