Plans for marketing Ashfield as a ‘place to be’ were launched on Friday morning in front of a range of business and community leaders at Vision West Nottinghamshire College.
Those gathered heard about the new ‘Ashfield Story’, one designed to celebrate what is best about the area, and ensure people recognise it as a destination of choice for business and visitors and as a desirable place to live for all of its residents.
With funding and support from Ashfield District Council, a steering group of business and community leaders have overseen an extensive engagement process to enable the ‘Ashfield Story’ to be built. Through a series of focus groups, workshops and interviews, a wide range of stakeholders and partners have fed into the process; identifying what makes this area distinctive, and what attributes we should celebrate and emphasis to make it more attractive.
Keynote speakers at the event included Robert Orgill of Rolls-Royce and Martin Rigley MBE of Lindhurst Engineering. Phil Bramley from the Ashfield Chad skilfully compared the event.
Rolls-Royce Property Manager Robert Orgill said: “I was delighted to be invited to this launch event, which coincided with Rolls-Royce announcements on further investment in the UK and in particular at our Hucknall and Annesley facilities within the district. We are looking forward to working with Ashfield District Council and other parties on this important initiative.”
Martin Rigley MBE of Lindhurst Engineering said: “As an Ashfield resident and CEO of an Ashfield based business I have known for a long time that this is a great place to live and work. Telling the Ashfield Story is a great opportunity for local businesses and communities to come together to promote the area. I am sure this will be the catalyst that enables us all to grow and prosper; I am really looking forward to getting involved."
Councillor Don Davis, Deputy Leader of Ashfield District Council and portfolio holder for Place and Economic Growth, said: “The stakeholders and partners share our aspiration to see our efforts unified so we can maximise our collective impact in helping Ashfield prosper. It has been an insightful journey and in particular we have been struck by the level of passion and ambition for our area.
“The news that Rolls-Royce has recently secured jobs across the East Midlands, including locally in Hucknall and Annesley, is another vote of confidence for the area and its potential for continued economic growth”.
Following the launch event a business-led Place Leadership Board is being formed and those attending the launch event and any other interested parties will form a wider network of groups and businesses committed to helping Ashfield prosper and promoting the ‘Ashfield Story’.
The ‘Ashfield Story’ focusses on two themes; the first of which is city, green, local liveability. Ashfield has the best of all worlds, great communities to live within, green space to enjoy, and city experiences for work and leisure.
The second theme is space, growth, value, outlining that Ashfield is going for growth and looking to capitalise on its strategic location, connectivity, attractive land values and workforce to create prosperity.